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Media has gone digital - Smart TVs, Mobile, Tablets & Online Video. We don't often think about web design as a marketing tactic, but it influences the amount of time and attention a user will spend on your page. Your website is the center of all your digital marketing efforts, so if your page is not clean, easy to read, and interesting, it won't matter how much time you put into strategy development - you're still going to lose customers. If you don't have the design skills to do it yourself, then it's worth hiring someone to create a website that is modern, attention-grabbing, and mobile friendly.

People with degrees tend to make more money working in their field than people who do not have degrees. The lifetime gain in income can be significant. As an example, a person with a bachelor's degree in business will earn an additional $349,028 and an engineering degree can bring an employee an extra $500,000. The associate's degree brings a huge bump over a high school diploma.

After finding that B2B organizations are not getting the most value out of the old digital marketing playbooks, our company decided to create digital marketing frameworks. These frameworks, which should be visited at least once every 12-24 months to ensure relevancy, are a guide to help prepare for periods of disruption.

In the 2-day StoryBrand Workshop, you will: 1. Learn a proven communication formula that has been used in thousands of major motion pictures. You will completely understand how story works and why it's the most powerful tool to compel a human brain. 2. See how this formula has been used by the world's top brands in commercials, print ads and web-based marketing and 3. Apply this framework to your company's messaging including websites, email blasts, keynotes and even elevator pitches. StoryBrand will help you create compelling messaging that stands out.

Why is respect — or lack of it — so potent? Charles Horton Cooley's 1902 notion of the looking glass self" explains that we use others' expressions (smiles), behaviors (acknowledging us) and reactions (listening to us or insulting us) to define ourselves. How we believe others see us shapes who we are. We ride a wave of pride or get swallowed in a sea of embarrassment based on brief interactions that signal respect or disrespect. Individuals feel valued and powerful when respected. Civility lifts people. Incivility holds people down. It makes people feel small.

Intrinsic motivation is also a stronger predictor of job performance than extrinsic motivation — so it is feasible to expect higher financial rewards to inhibit not only intrinsic motivation, but also job performance. The more people focus on their salaries, the less they will focus on satisfying their intellectual curiosity, learning new skills, or having fun, and those are the very things that make people perform best.

They found that employees who stayed quiet while a boss ridiculed, intimidated or belittled them ended up with lower job satisfaction and commitment and more distress. Those who retaliated in some way, even through a passive aggressive action or ignoring their bosses' criticism, felt more satisfied.

Hootsuite's Social Marketing Training will help you develop foundational social marketing skills to grow your followers, increase engagement, and get better business results. This is a great course for beginners to take in order to improve their social media presence this coming year. The duration of this course is approximately 6 hours and is brought to you in highly-engaging video lessons. They cover all of the major social media platforms including Facebook, Twitter, Instagram, LinkedIn and Youtube.

Just the other day, I was speaking with a business owner in my local community. They recently had begun an aggressive Google AdWords campaign that was working, sort of. They were receiving new leads, but the leads were for things they didn't even do. Their AdWords buy was too broad, and they were paying for leads that weren't any good.

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Determine your market. This is something that should be obvious from the moment you choose a service or item to market. However, you may need to research what portion of that market is online and what portion is done through phone or in-person sales.

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